Erica Keswin: Rituals Roadmap

Erica Keswin: Rituals Roadmap

We were thrilled to host a special guest for today’s Contribution Community meeting, Erica Keswin. Erica is a workplace strategist who has worked for the past twenty years with some of the most iconic brands in the world as a consultant, speaker, author, and professional dot-connector. Her bestselling book, Bring Your Human to Work: Ten Sure-Fire Ways to Design a Workplace That’s Good for People, Great for Business, and Just Might Change the World, was published by McGraw-Hill in the fall of 2018. Her second book, Rituals Roadmap: The Human Way to Transform Everyday Routines Into Workplace Magic (McGraw-Hill), was published in January 2021 and made the Wall Street Journal, Publishers Weekly and USA Today best seller lists.

Summary & Quick Takeaways:

Erica engaged us in a conversation about the importance of rituals and their power to serve as a grounding force in an otherwise chaotic, evolving workplace.

  • One important aspect of how Erica defines a “ritual” is that it has meaning beyond its practical utility.
  • Rituals give groups a chance to embody their values in a tangible way. Erica would ask the leader of the ACME Corp (for example), “when do your employees feel the most ACME-ish?
  • When people are joining or leaving a company is a great time for a ritual, Erica says.

This barely scratches the surface of the great insights Erica shared with us. We encourage you to check out her books & connect with her through her website. Erica has prepared some free materials and discounts for our members – get more information here.

If you are not a member of the Contribution Community we would love to learn more about you and see if we are a fit for you. We are a group of like-hearted, senior business leaders, seeking to help business move from fear-based policies to love-based practices. To receive more information, please introduce yourself below!